Client: Readipop (2016 to present)
Brief: Readipop Festival is an award-winning annual three day music & arts festival set beside the River Thames at Christchurch Meadows, run by and benefitting local music and arts charity Readipop. The central poster, and subsequent marketing materials, were designed with both dedicated music fans and the local community in mind. Well known Reading landmarks such as the Caversham and Christchurch bridges frame the image and serve as loose directions to the venue as well as depicting the festival ground waiting to come to life. Continually building on its success, colour changes provide a refresh each year to what has become a recognisable poster in Reading and the wider area.